The Renault group is successfully pursuing its international offensive.
In 2012, the Group set a new record outside Europe with 1,279,598 vehicles sold (+9.1%). For the first time in its history, the Group generated more than half of its sales outside Europe.
However, this international success did not offset an 18% fall in sales in Europe.
Overall, with 2,550,286 vehicles sold worldwide, Group sales were down 6.3% on 2011.
Highlights in 2012
“The Group’s international expansion strategy is bringing results. In 2012, we set a new international sales record with the Renault and Dacia brands. Nevertheless, this success could not totally make up for falling sales in Europe. In market conditions that were tougher than expected, we sought primarily to defend our margins,” said Jérôme Stoll, Member of the Executive Committee, Executive Vice-President, Sales and Marketing & Light Commercial Vehicles.
Sales by brand
In Europe: a market in crisis and an unfavourable market mix
In a market in crisis, Group sales fell by 18% for market share of 9.1% (-1 point). The Renault brand is No. 3 on the PC/LCV market.
Outside Europe: a 9.1% rise in sales, confirming the Group’s international expansion
Eurasia region: sales up by 21.6%, Russia becomes the Group’s third biggest market
The Group posted record sales of almost 208,000 units, increasing its market share to over 6% (6.2%) for the first time.
In Russia: the Renault brand set a new record for both sales (+22.7%) and market share (6.5%, (+0.6 points) with 189,852 vehicles sold. It now ranks No. 3 on the market, following its breakthrough in the C segment (44% rise in sales of Mégane and Fluence) and the success of Duster. Launched in March, this model is already the country’s third best-selling 4WD. The brand is continuing to deploy its sales network with 15 new dealerships, taking the total to 153 at end-2012.
Americas region: a new record in sales (+13.6%) and market share (6.6%, a rise of +0.5 point)
The Group posted a new record in sales and market share with 450,916 vehicles sold, on the back of the successful launch of Duster and the renewal of Sandero.
Brazil remains the Renault group’s second biggest market. Sales rose 24.3% in a market that grew by 6.1%. Growing four times faster than the market, the Renault brand set a new record for both sales (241,594 units) and market share (6.6%, +1 point).
In Argentina, in a falling market, the Group increased sales by 12%, setting a new record with 118,727 units sold. Market share totalled 14.8% (+1.8 point). Argentina thus becomes the Group’s fifth biggest market.
The Group is pursuing its development in both passenger cars and LCVs, with the extension of the dedicated Renault Pro+ network, which now has 46 sales points.
Euromed-Africa Region: sales up 4.4% for market share of 14.8% (+0.1 point)
With 360,918 vehicles sold, the Group set a new sales record and consolidated its position on the region’s main markets.
Algeria posted record sales of 113,664 units, a rise of 51.5%, topping the 100,000 mark for the first time. In a strongly growing market, the Renault group increased its market share by 0.8 points to 26%. The Renault brand held on to the No. 1 position, thanks to the success of Logan and Clio, while Dacia now ranks No. 4 (6th in 2011).
In Morocco: the Dacia and Renault brands topped the sales rankings once more (47,709 units, a new record) for market share of 36.6%.
In Romania: the Group maintained its leadership with market share of 33.8% (28,225 units sold). Dacia remains No. 1 on the market with Logan, Sandero and Duster.
In Turkey: the Renault brand remains No. 1 on the PC market with market share of 13.1% (-2.8 points), despite Symbol diesel reaching the end of its market career. The launch of New Clio is a success.
Asia-Pacific region: a faster pace in India
In 2012, Renault stepped up the pace in India. The Renault range now comprises five products, with Pulse, Duster and Scala joining the range after Fluence and Koleos. These launches illustrate the Group’s determination to be a key player on this market, which is the third key component in its international strategy, alongside Russia and Brazil. The Group had market share of 1.1%.
In China, where the Group increased the number of dealerships to 95, Renault sales rose +22.4% to 29,724 units, thanks to the success of Koleos and a full range of Sedans, from Fluence to Talisman.
In Korea, sales fell 45.1%. Renault Samsung Motors is going through a transition period, with the restructuring of its sales network and product offering.
Market outlook for the Renault group in 2013
In 2013, the global market is expected to grow by 3% on 2012, while the European market is expected to fall by at least 3%.
“Building on its international development strategy and the launch of attractive new products, the Renault group is setting a course for growth in 2013. We will pursue our development strategy in international markets. In Europe, our objective is to win back market share while continuing to implement a virtuous commercial strategy. Our growth will be driven by New Clio, which has made a strong start, and by a major product offensive with the launch of Captur, ZOE, New Clio Estate, New Symbol, New Logan, New Sandero, New Fluence and Novo Clio,” said Jérôme Stoll, Executive Vice-President, Sales and Marketing & Light Commercial Vehicles.
Total sales by brand
|Overall total at end-December*|
|PC + LCV||2,124,773||2,261,271||-6%|
|RENAULT SAMSUNG MOTORS|
|PC + LCV||359,822||343,477||+ 4.8%|
|PC + LCV||2,550,286||2,722,883||- 6.3%|
Total Group sales, PC +LCV by region
|Overall total at end-December*|
|Europe** (excl. France)||719,374||861,179||- 16.5%|
|Total France - Europe||1,270,688||1,550,202||-18%|
|Total excl. France + Europe||1,279,598||1,172,681||+ 9.1%|
** Europe = European Union (24 countries) + Croatia, Iceland, Norway & Switzerland
The Renault group’s ten main markets at end-December 2012