During President Rouhani’s visit to France, Groupe Renault reaffirmed Iran’s position since 2003 as a very important market for company strategy, characterised by two key words: calm and consistent.
For more than ten years without interruption, Renault Pars, a joint venture with Iran’s two main auto manufacturers, Saipa and Iran Khodro, has enabled the Group to produce nearly 500,000 vehicles in the country.
In 2015, two new vehicles were manufactured: the Logan Pick-up with Iran Khodro and the Sandero with Saipa. These models are the latest additions to a line-up that has met with success among the Iranian people.
Thanks to the lifting of economic sanctions against Iran on January 16, and as soon as smooth relations have resumed between French and Iranian banks, Renault will considerably intensify operations in Iran and prepare future model releases in association with its two local partners.
“With a market amounting to two million vehicles by 2020, Iran has undeniable potential. Renault has ambitious plans in Iran and advanced discussions are currently underway with Saipa and Iran Khodro to step up our presence, develop our structures and support the automobile sector in Iran,” said Bernard Cambier, Director of the Africa-Middle East-India region.
In 2015, Group sales soared by 56.1% compared to 2014, to reach a total of 51,500 vehicles and 4.8% of market share.