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Renault

New look for the MOTRIO banner

May 13, 2016

Motrio, Renault’s multi-make auto repair network is upgrading its visual identity and taking up a new baseline.

It’s also modernizing its digital facilities and putting up a new website —motrio.fr— on which visitors will be able to get quotes and book appointments online, from June onwards.

 

Motrio: Auto repair made easy

Thirteen years after it was first launched, Renault’s multi-make motor repair network is getting a new look. The 2016 makeover includes a more sober two-colour visual identity, in red and white, and a new baseline: “Auto repair made easy”. Phase-in of the new colours for Motrio garage signs is under way.

At the same time, the motrio.fr website is bringing in new services for customers and new features for repair centres.

From June onwards, customers will be able to book appointments with their Motrio repair centres directly online, and request online quotes. These capabilities are similar to those offered in the Renault and Dacia aftersales networks. The new digital facilities bring enhanced customer convenience and give the banner a higher-tech image.

Motrio repair centres will be able to set up their own web pages, customized with their own specific opening hours, hourly rates, details on the operations available, etc. Other functions include management of appointment requests and customer quotes. As well as improving organization and productivity, the new system, with its broader web exposure, should also help bring in new customers and build loyalty among existing ones.


Pierre-Michel Erard, head of Renault’s French aftersales operations
“With the new brand identity and new customer-oriented digital system, we’re providing our Motrio network with the means for setting the standard in multi-make auto repair in France “
 


Motrio in brief

  • Motrio was launched in 2003 as a Renault group repair banner covering all vehicle makes. There were 856 Motrio repair centres in France by the end of April 2016, mainly in rural areas.
  • Motrio parts cover nine broad types of repair operation: servicing, brake systems, distribution, wipers, ignition, air conditioning, batteries, tyres and diagnostics, for a total of 7,000 references.
  • Motrio parts are equivalent to manufacturers’ original parts in efficacy and safety. Competitive pricing makes them especially attractive for vehicles four years old or more.
  • 37% of Motrio repair centres also have a bodywork and paint shop.
  • There is no charge for joining the Motrio network: repair centres pay no initial admission or yearly fees.
  • Repair centre turnover averages around €300,000 per year.
  • Website: www.motrio.fr

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