Groupe Renault

Renault, Design drives the change

September 28, 2016

Since 2010, Laurens van den Acker’s design strategy has reflected six major stages of our lives: love, exploration, family, work, leisure and finally the wisdom that comes with these experiences. Symbolised by a six-petaled flower, the strategy drives the enterprise towards new commercial endeavours, together with a complete update of the range.

Carlos Ghosn: “Our products’ design showcases Renault’s progression. Our cars are modern, fun and attractive. They are fundamental to the brand’s considerable commercial success, along with the evolution of its image.”

Discover more about Renault’s design strategy with the video attached and  the following link: https://group.renault.com/en/passion-2/design/giving-each-of-our-brands-a-strong-personality/ 

 

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Antoine MARIN
Press Officer (Design, Renault Range)

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