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KADJAR, Renault’s first C-segment crossover

January 26, 2015
  • As the brand continues its offensive on the crossover market, Renault is pleased to present the KADJAR, its first C-segment crossover.
  • The KADJAR is to be revealed via a social media campaign.

 

A new name for a new crossover

The name KADJAR is built around KAD- and –JAR.  KAD- is inspired by “quad” representing a go-anywhere four wheel vehicle and –JAR recalls the French words ‘agile’ and ‘jaillir’ representing agility and suddenly emerging from somewhere.  The sound and spelling of the name have an exotic feel which suggests adventure and discovering new horizons.

The initial letter ‘K’ is indicative of the model’s robustness and the KADJAR fits seamlessly with Renault’s existing range of crossovers, namely the Captur and the Koleos.

 

#KADJAR: the name of the teaser campaign that will enable customers to discover the Renault KADJAR through the social media.

From January 26, 2015, Renault will be particularly active on the social media* to present the world of the KADJAR. New photos and videos will be posted daily before the wraps come off the Renault KADJAR completely on February 2.

 

* Discover the Renault #KADJAR on:

- Facebook : www.facebook.com/renault
- Twitter : @Renault_Live
- Instagram : @Renault_Live
- YouTube : www.youtube.com/renault

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